Kenya has a domestic market of over 50 million people. and is a leading economy in sub-Saharan Africa. The top reasons companies should consider doing business in Kenya are :
- it is a market-based economy.
- Kenya is the economic, commercial, financial, and logistics hub of East Africa.
- it has a young, growing and educated English-speaking population with a high fluency in technology.
Kenya has built strong bilateral and multilateral trade relationships. Kenya is a member of the East African Community (EAC), Common Market for Eastern and Southern Africa (COMESA), and the Africa Continental Free Trade Area (AfCFTA). In July 2022, the United States and Kenya announced the STIP, which identifies ten areas for the development of high standard commitments. The objectives of STIP include increasing investment; promoting sustainable and inclusive economic growth; benefiting workers, consumers, and businesses (including micro-, small-, and medium-sized enterprises); and supporting African regional economic integration.